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Inspired Nonprofit Leadership

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Powerful insights, fresh perspectives, time-saving tricks and golden nuggets distilled into a weekly digest delivered straight to your inbox

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Fix Your Board

Are you ready to stop wasting time on ineffective board meetings? Are you ready to focus, instead, on what will actually move the needle for your nonprofit?


Join me for a value-packed session on how to re-organize your Board to transform their impact, in 5 easy steps.

Fix My Board >>
... and save my sanity

Get More Staff

If you’re constantly trying to do more, never feel like there’s enough hours in the day and rarely get to be strategic in your role because you’re stuck in the weeds of running your nonprofit, not directing it (yes, I see you) ... You probably need more staff!!


Join my upcoming training on The 4 Part Framework For Staffing Up!

Get More Staff >>
... and reclaim my time

Make More Impact

Discover how to reclaim your valuable time and get laser-focused on the strategies that will really move the needle for your nonprofit with my signature system, The Impact Method™️. If your days feel like a game of Whack-a-Mole and you’re exhausted by the relentlessness of it all (and feel like this is NOT what you signed up for), this is for you.


Apply for your invitation to a special VIP Training "How To Reclaim Your Time... and Get Laser-Focused On The Strategies That Will Really Move The Needle For Your Nonprofit"

Apply Now >>

Episode #246: Benefits of Creating a Brand Guide

Episode #246: Benefits of Creating a Brand Guide

In the digital age where communication is more visual than ever, having a cohesive brand identity is not just beneficial—it's essential. In this enlightening episode, Sarah speaks with Lidia Varesco Racoma, a Chicago-based designer who specializes in strategic branding and marketing design for nonprofits and small businesses. With over two decades of experience, Lidia brings a wealth of knowledge on the importance and impact of a well-crafted brand guide.

My guest for this episode is Lidia Varesco Racoma, a designer out of Chicago who empowers organizations and entrepreneurs to make a change through strategic branding and marketing design. With over two decades of experience, Lidia is known not only for her ability to express a client’s mission but also for her friendly, approachable working style. She is a blogger and speaker and leads branding and creative marketing workshops for nonprofits and small businesses all over the world. Lidia is active in the nonprofit and marketing communities, currently serving on the Communications Committee for AMA Chicago as Graphics Manager, as well as a Co-chair of the Marketing & Communications Committee for the Association of Consultants to Nonprofits (ACN) with a past position on the board of directors. She has also served on the Association Forum’s Content Working Group as a content creator. Lidia Varesco Design is a certified woman-owned business (WBE/WOSB) and celebrated 20 years in business in November 2020.


Here's what to expect during the episode:

  • What Is A Brand Guide
  • The The Key Parts Of A Brand Guide
  • The Importance Of Your Brand Guide For AI
  • The Evolution Of Brand Guides And Their Future
  • Simple Steps For Getting Started

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